Who are we?
Electra batteries are designed and sold by the company Afrique Câbles, a subsidiary of Ynna Holding. Ynna Holding is active in many business fields, including wholesale distribution, food processing, industry/public buildings & works, real estate, hotels, renewable energies, etc. Afrique Câbles was founded in 1992 and has its head office in Casablanca, Morocco. Over 250 staff work every day to ensure that our batteries are more reliable, higher-performance, more eco-friendly and more technologically advanced.
This has been in the DNA of Electra Batteries since it was set up: Research & Development is at the core of our strategy and we have successfully designed batteries that are extremely reliable, high-performance and environment-friendly as a result of our active treatment facility for used batteries.
Electra Batteries has always pioneered in its ecological and environmental approach. We have directed our investment efforts towards setting up a used battery treatment facility where we recycle no less than 95% of the components in used batteries.
It is through the experience and expertise of our women and men that we are constantly evolving, based on know-how and research and development. A comprehensive training and certification strategy gives each staff member the opportunity to develop their skills within the company.